Our Marketing Program

The WKU marketing program offers students two tracks: a general marketing track and a professional sales track. It is normal for our students who follow the recommended course sequence to complete their degree requirements in four years. Approximately 90% of our classes are taught by full-time faculty, and all of our full-time faculty either have their Ph.D. degrees and have considerable practical, real world, experience in business or are Executives-in-Residence with twenty-plus years of executive-level business experience with national and international companies.

Scholarship and grant assistance is available to all students who achieve sufficiently high grades or demonstrate sufficient need for financial assistance. Our Financial Aid personnel can assist in obtaining the best financial package.

Personal Development Opportunities

There are numerous activities and organizations students can participate in that will contribute to their total overall personal development. We know that it takes more than textbooks and formal courses to form a well-rounded individual. For that reason, we encourage our marketing students to join student organizations, such as the AMA Marketing Club, and to participate in internship programs as an important part of their total personal development.  We also offer study abroad opportunities to help prepare our students for the international marketplace in which we operate today.

Career Opportunities

One big question in the mind of all parents is: "Will my son or daughter be able to get a good, high paying job upon completion of their degree at WKU?" Of course, we cannot promise anyone that they will land that fantastic fast-track position, starting at $100,000 a year, but we can tell you that our graduates have obtained excellent positions with some of the finest firms in the country. For instance, here is a partial list of some of the firms with which our graduates have gotten jobs:

• Dollar General
• IBM
• Eli Lilly
• MTV
• Star Bank
• Fruit of the Loom
• Camping World
• Northwestern Mutual
• Wal-Mart
• Enterprise Car Rental
• Merck
• The National Corvette Museum
• Coca-Cola
• Marathon Oil Company
• Fifth Third Bank
• Houchens Industries
• Tom James Company
• Cargil Steel Company