Accreditation
The academic programs offered by the Gordon Ford College of Business have maintained continuous AACSB International accreditation since 1982.
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Marketing and Sales Programs
The WKU marketing curriculum seeks to prepare students for a wide range of career opportunities in business and non-business organizations. Entry-level business positions serve as a step into sales force management, pricing, product or brand management, advertising, market research, physical distribution, or purchasing. To prepare our students to meet the demands of these challenging career positions, the following curriculums were developed.
The following academic programs are offered by the Marketing and Sales department:
Undergraduate Programs
Bachelor of Science in Marketing (B.S.)
Bachelor of Science in Sales (B.S.)
