Welcome to the Gordon Ford College of Business
 

Emphasis on Research Print this page

Like our teaching, we also take great pride in our quality research. The Marketing faculty in the Gordon Ford College of Business at Western Kentucky University has amassed an outstanding research record. Faculty have published peered reviewed articles in some of the top journals in the marketing discipline. These journals include the:

  • Journal of Marketing
  • Journal of Consumer Research
  • Journal of Professional Services Marketing
  • Journal of Personal Selling and Sales Management
  • Journal of Services Marketing
  • Journal of Marketing Theory and Practice
  • Journal of the Psychology of Marketing
  • Journal of the Academy of Marketing Science
  • Journal of Advertising
  • Journal of Advertising Research
  • Journal of Healthcare Marketing
  • Journal of Business Research
  • Journal of Business Communication
  • Journal of Industrial Marketing
  • Journal of Marketing Education
  • Marketing Education Review
  • Sport Marketing Quarterl

In addition, the marketing faculty is active in numerous regional, national, and international marketing conferences, presenting scholarly research, reviewing papers, serving as track chairpersons, and even serving as association presidents. We are members and actively participate in such associations and conferences as:

  • American Marketing Association
  • National Conference in Sales Management
  • Society for Marketing Advances
  • Atlantic Marketing Association
  • Direct Marketing Association
  • Web Marketing Association
  • Association for Consumer Research
  • Marketing Educators' Association
  • Marketing Management Association
  • Direct Marketing Educational Foundation
  • Sales and Marketing Executives International