Imagewest Internship Abroad
Spend a month at Harlaxton Manor working directly with the client following your Imagewest
About the Program
Imagewest Internship Abroad will focus on the experience of designing and communicating effectively in the United Kingdom (UK), with an emphasis on international advertising and public relations. The culture, history and business practices of the UK are covered in an attempt to understand the country and the culture. The course is divided into three parts:
- Research and analysis. Research is the foundation for many advertising and public relations decisions. Students will accumulate and analyze market research, consumer research, advertising and public relations specific research, and strategic research (both primary and secondary).
- Design and development. Based on the above-mentioned research, students will create a strategic plan (marketing and/or IMC). Further, students will complete a situation analysis, develop a culturally relevant message strategy, and design communication materials appropriate for that strategy.
- Evaluation. Students will evaluate and modify their work based on feedback from the target audience to insure that the most effective advertising and public relations products are executed.
Objective for the Internship
Internships allow students to apply principles, skills, and theory taught in the classroom to real-life projects in a professional work setting, provide an opportunity for a professional evaluation of students' strengths and weaknesses in their chosen field and help students focus their career goals.
- Two-week preparatory session at WKU: May 30 - June 13.
- Month-long on-site at Harlaxton Manor: June 13 - July 11
- Two-week wrap up session at WKU: July 15 - July 25
The Program Leaders may determine other eligibility requirements, but at a minimum, all applicants need to meet these requirements:
- Open only to students that have interned at Imagewest
- To obtain approval to register for JOUR 481, the student must provide information to the internship coordinator or his/her advisor regarding the detailed responsibilities of the internship. lf the internship responsibilities are approved, then the student will be permitted to enroll for credit.
- Upon approval, the student should make an appointment with Tess McKinley, Career Services Center, DUC A230 (745-3095). You will complete a Co-operative Education packet from Career Services. This packet includes a learning plan, address report, data sheet, final work report and employer evaluation form.
- Please Note: The learning plan (job objectives) and data sheet will be due at the beginning of the internship. The job objectives should be submitted to the Ms. McKinley at Career Services as well as the internship coordinator.
- Good academic standing (Undergraduate Catalog p.27; Graduate Catalog p.30).
- 18 years of age or older at time of departure (parent/guardian permission for anyone under 18 at time of departure).
- Possess passport valid for at least six (6) months after FLSA return date.
- No current disciplinary sanctions as verified by Judicial Affairs.
- Full payment prior to departure.
- Completion of all pre-departure orientation.
- Complete the Study Abroad & Global Learning application process on TopNet prior to being registered in this course. We suggest you start this application process immediately and respond to all emails promptly.
- Tuition for 3 credits ($1,059 value for resident undergraduates – see details).
- Round-trip airfare.
- Accommodations at Harlaxton Manor.
- Meals at Harlaxton.
- Ground transportation from British airport to Harlaxton.
- Ground transportation between Bowling Green to Nashville airport.
- International medical insurance.
Not included in program fee
- Transportation from home Bowling Green and /return from Bowling Green to your home.
- Tips and personal expenses.
- Meals while note at Harlaxton.
- Cost of independent travel (non-program travel).
Final program fee subject to change due to travel arrangements.
- The course includes a group flight that originates and returns to Nashville.
- Independent travel (before and/or after the programs start and end date) is permitted with prior notification to Program Leaders. There may be medical insurance issues to deal with, as well as changes to the airline reservations (with possible additional cost to participant), so advanced notice is required. International travel requires all participants to have a valid passport.
- If you don't have a passport, get one immediately.
- Students should be prepared to conduct themselves in a mature and respectful manner at all times.
- DELO Faculty-led Study Abroad Award
- WKU Worldtopper Scholarship (apply on topnet)
- Check with your major department for additional available scholarships
You should contact Student Financial Assistance to determine your funding options if needed. You will need to provide the course number, name, your name and 800#, and the course fee as stated above, in the email you send to financial aid.
- BCOM 481
- Grantham, England
- Summer 2013
- Imagewest is providing some financial assistance. Check with Heather Garcia.
- Check out funding sources
- Syllabus (tentative)
- After you are selected for the program, start your Application
- $250 deposit paid with completed application
Timeline (subject to change):
- March 15: start billing TopNet Accounts
- May 30 - June 13: Prep at WKU
- June 13 - July 11 : Harlaxton Manor
- July 15 - 25: Wrap up at WKU
download Adobe Acrobat Reader.
Note: documents in Excel format (XLS) require Microsoft Viewer,
Note: documents in Word format (DOC) require Microsoft Viewer,
Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,