Western Kentucky University

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Media Relations

Session Format:

One 3-Hour Session

Introduction

Ask yourself the following three questions:
1) How media savvy are you?
2) In the event of a natural or man-made disaster, could your company handle the resulting media scrutiny?
3) Why is a "no comment" to the media the kiss of death?

If you want to master the media or at least get a better handle on your media relations, then plan to attend this class.

Objectives

The participant will learn: (1) an overview of the communication process, (2) tips on crafting a better message to the media, and (3) crisis management highlights.

Content Outline

  • Interactive opportunities for audio or video interviewing
  • Mock news conference scenarios
  • Constructive feedback

Who Should Attend

This seminar is intended for Human Resource Managers and Directors, Plant Managers, Public Relations Managers, and CEOs.

 Last Modified 7/22/13