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Western Kentucky University

CWD: Market Motive

Social Media Marketing (OMCP® Preparatory) (45 Hours)

Social Media is evolving fast.  How can you keep up with all the options, platforms, and trends, much less know which ones are worth pursuing? Take your training to the next level with comprehensive Social Media Training and learn not only how to use each tool but how to decide which strategy is better for which type of campaign and what kind of business.  Jennifer Evans Cario and Greg Jarboe will give you everything you need to run your own highly successful social media campaign.

Whether you’re new to digital marketing or a seasoned professional, this course will broaden your skill set and improve your ability to deliver real value for yourself, clients, and employers. Streaming video lessons, downloadable workbooks, and web-based quizzes and tests are all available online 24x7.

This course is preparatory for the OMCP™ Certification test.

Recommended prerequisites: Social Media Marketing Foundations

Social Media Marketing Curriculum: 

  • Introduction to Social Media
  • Creating a Social Media Strategy
  • Understanding Paid, Earned, and Owned Social Media
  • Blogging For Business
  • Viral Marketing
  • Finding and Communicating with Your Influencers
  • Video and YouTube
  • YouTube Advertising
  • Social Networking and Facebook
  • Facebook Advertising
  • Microblogging and Twitter
  • Twitter Advertising
  • Online Reputation Management
  • Social Media Measurement
  • Marketing Through LinkedIn
  • Pinterest and Image Marketing

At the conclusion of this course, you will receive a Certificate of Completion from WKU.

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 Last Modified 2/9/15