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EMERGENCY ALERT SYSTEM:

WKU WEATHER ALERT:

WKU offices in Bowling Green will open at 10 a.m. Friday. Classes Friday remain canceled and campuses in Glasgow, Owensboro and Elizabethtown/Ft. Knox remain closed Friday. Saturday classes in Bowling Green will proceed as scheduled. Here is a link to the University’s attendance policy during adverse weather conditions. Use caution and watch for slick spots on roads and walks. 

Residence Halls remain open until noon Saturday. Bemis & Barnes have space for those who need to stay longer. Visit WKU Housing & Residence Life for more information.

The high school regional basketball tournament games scheduled for Wednesday night were canceled. Games will be rescheduled for Friday/Saturday. Follow WKU News for the latest updates. #WKUAlert

Segmentation: Key to Web Analytics Success

Section 1: Hands On: Building Segments

What's all that data in your analytics tool mean, and how can you put the information to good use? One word: Segmentation. Take a tour of one tool, Google Analytics, to see the process of building and applying segments to your available data. Once you understand the difference between metrics, dimensions, and segments, you'll be able to make informed data-driven marketing decisions.

 

Section 2: Segmentation Rocks

In this introduction to web analytics segmentation Avinash shares a few tips for easily segmenting your data and why segmenting is an excellent strategy for gaining insights into your visitors.

 

Section 3: Five Actionable Segmentation Ideas

Avinash walks you through five easy ways to segment your data using analytics software from Google Analytics, ClickTracks, and IndexTools and what actions you can take with your new insights. Don't worry. The ideas explained in this video can be used in any analytics tool.

 

Section 4: Google Analytics Features: Segmentation

Avinash walks you through the capabilities built into Google Analytics and explains why they take analytics data to a whole new dimension.

 

BONUS ARTICLES:

Intro to Segmentation: Segment Absolutely Everything

Advanced Segmentation in Google Analytics

 

At the conclusion of this course, you will receive a Certificate of Completion from WKU.

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 Last Modified 9/25/14