Western Kentucky University

Pinterest Marketing

What is Pinterest

In an ever-evolving social media landscape Pinterest has proven to be a major player, and a powerful marketing opportunity. You have to understand Pinterest because it's not going anywhere, and chances are your audience is there. This introduction will teach you the basics about Pinterest, so you can use it to leverage your content and drive more traffic to your website.

 

Getting Started with Pinterest

Ready to leverage Pinterest in your marketing mix? All righty then, here's step one: Build your company's page. Jenn shows you how to customize your account, connect with your audience, and provide them with content they'll love (and be excited to share).

 

Building a Pinterest Strategy

Pinterest is a serious opportunity to build real relationships with your audience. And it requires a serious strategy. Implementing a plan with specific goals is crucial if you want to be successful. Jen breaks down Pinterest marketing into easily relatable business concepts, giving you a framework to help build your strategy.

 

Measure and Refine

Was it worth it? Once you've integrated Pinterest into your marketing mix, you'll need to know if it's working. Setting up the proper analytics will let you track and evaluate your efforts. Ultimately, you'll be able to see if you're headed in the right direction, and respond early and authoritatively if change is required.

 

At the conclusion of this course, you will receive a Certificate of Completion from WKU.

 Last Modified 8/8/13