Western Kentucky University

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Master of Science in
Sports Media & Branding

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Contact: Amy Fitzpatrick

Coordinator, Graduate Programs
Dept. of Kinesiology, Rec. & Sport
amy.fitzpatrick@wku.edu
(270) 745-2710


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Master of Science in Sport Media and Branding

Course Descriptions

RSA 501 – (3 hrs.) – Research Methods in Recreation & Sport:  Research terminology, design, methods, data analysis, and manuscript preparation in recreation and sport.

RSA 513 – (3 hrs.) – Recreation & Sport Administration:  Leadership and management of recreation and sport agencies with emphases on strategic planning, policy, human resources, programming, governance, and organizational behavior and culture.

RSA 515 (3 hrs.) - Recreation & Sport Facility Development:  Facility development process with emphasis on the unique features of many different types of facilities. Field experience required. Students are responsible for their own transportation to off campus meetings. University transportation provided when possible.

RSA 517 (3 hrs.) - Legal Issues in Recreation & Sport:  Legal systems, legal concepts, and landmark cases influencing the recreation and sport industry.

RSA 519 (3 hrs.) - Fiscal Practices in Recreation & Sport:  Financial principles and practices relevant in recreation settings. Topics include economic principles, financial management and organization, income sources, fundraising, pricing, and budgeting.

RSA 521 – (3 hrs.) - Public Relations in Recreation & Sport:  Specialized application of effective communication techniques for building relationships with internal and external constituencies that support marketing from the general practice of public relations.

RSA 523 – (3 hrs.) - Theory of Recreation & Sport:  Philosophy, theory, and ethics of recreation and sport, including current professional trends in the field.

JOUR 536 - (3 hrs.) - Sport Branding:  A New Game:  Focused on developing and delivering a meaningful brand message to increase sport fan loyalty and engagement.  Topics include team-branding, athetes as brands, globalization, and digital technologies.

JOUR 537 - (3 hrs.) - Sport Sponsorships:  New Revenue Strategies:  Focused on developing and selling sport sponsorships.  Topics include brand alignment, indentifying potential sponsors, sales planning, adding value, digital technologies, and tracking results.

JOUR 543 - (3 hrs.) - Strategic Public Relations:  Writing for Sport:  Addresses public relations writing and multimedia distribution requirements for reaching a variety of sport audiences in today's digital age.

JOUR 547 - (3 hrs.) - Sport Media Relations:  Provides a strategic framework for understanding sport information management and preparation by focusing on the relationship among sport organizations, spokespeople and media.

 Last Modified 7/22/13