Western Kentucky University

GFCB News

Dr. Joanna Phillips

Dr. Joanna Phillips' paper selected for presentation

Dr. Joanna Phillips-Melancon whose paper, "The Dark Side of Brand Identification:  Schadenfreude Toward Rival Brands" has been accepted for presentation in a working paper poster presentation session at the Society for Consumer Psychology Conference in LasVegas in February.  This paper is co-authored with Vassilis Dalakas.

 Last Modified 7/22/13