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  AD PROGRAM | Our Ad Program step-by-step  
 
The WKU Ad Program now offers two tracks of study. Students may choose between Account Services or the Creative track. In the Creative track, there are three new emphases in Print Advertising, Broadcast Advertising and Interactive Advertising. Students interested in Print or Interactive Advertising may also want to consider the new 30-hr Graphic Design minor offered by the Art Department exclusively for our majors.

Core Curriculum 18 hours (all students)
  • JOUR 201   Media and Society
  • JOUR 202   Intro NewsWriting, Reporting for Journalism
  • JOUR 232   Electronic Technologies
  • JOUR 341   Principles of Advertising (Ideally Spring Soph)
  • JOUR 344   Advertising in a Digital World (Fall Jr)
  • JOUR 342   Research in Advertising and 18 hours in one of four tracks listed below.(Spring Jr)
  • All ad majors will need a statistics course (Econ 206 if a Marketing minor), Mkt 320 and Geog 110 or Geog 360

    • Account Services
  • JOUR 346   Account Planning (Fall JR)
  • JOUR 349   Advertising Media (Fall JR)
  • JOUR 446   Campaigns (Spring SR) (Capstone)
  • Restricted Elective
  • Restricted Elective
  • Restricted Elective

    • Print Advertising
  • JOUR 340   Creative Strategy and Copywriting (Spring JR)
  • JOUR 343   Print Design (Ideally Spring JR)
  • JOUR 345   Copywriting & Layout (Fall SR)
  • JOUR 445   Advanced Copywriting & Layout (Spring SR) (capstone)
  • Restricted Elective
  • Restricted Elective
    • Broadcast Advertising
  • JOUR 340   Creative Strategy and Copywriting (Spring JR)
  • BCOM 261   Basic Radio Production (Spring JR)
  • BCOM 266   Basic TV Production (Spring JR)
  • JOUR 347   Broadcast Advertising (Spring JR/SR)
  • BCOM 366   Studio & Post Production (Fall SR)
  • BCOM 367   Field Production
       
    • Interactive Advertising
  • JOUR 340   Creative Strategy and Copywriting (Spring JR)
  • JOUR 343   Print Design (Ideally Spring JR)
  • JOUR 443   Interactive Ad Design (Ideally Fall SR)
  • JOUR 444   Advanced Interactive Ad Design (Spring SR) (capstone)
  • Restricted Elective
  • Restricted Elective


    • Restricted Electives

  • JOUR 231   Basic Photography
  • JOUR 301   Press Law and Ethics
  • JOUR 331   Intermediate Photography
  • JOUR 340   Creative Strategy and Copywriting
  • JOUR 343   Print Design
  • JOUR 346   Account Planning
  • JOUR 347   Broadcast Advertising
  • JOUR 355   Fundamentals of Public Relations
  • JOUR 443   Interactive Advertising Design
  • JOUR 448   Advertising Internship or Practicum
  • JOUR 481   Problems in Mass Communication
  • BCOM 266   Basic TV Production
  • BCOM 385   Broadcast Commercial Sales
  • MKT 328   Marketing on the World Wide Web


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