Contact the School of Journalism & Broadcasting or the university catalog for Prerequisites and scheduling of classes.

JOUR 201: Media and Society   3 hours.
(Must be taken prior to enrollment in any 300-level course.)
A study of newspapers, radio, and television, magazines, public relations, advertising and allied topics. Includes consideration of communications theory, current practices, history, involvement of minorities and women, legal restrictions, ethics, government-press relations and career opportunities.  (Every semester.)

JOUR 202: Intro to Newswriting, Reporting  3 hours.
Prerequisite: Ability to type. A beginning course in reporting and writing with emphasis in journalistic style and grammar, basic news story structure, the interview, the coverage of speeches and meetings and elementary feature writing.   (Every semester.)

JOUR 231: Basic Photography   3 hours.
Designed to introduce students to the processes and aesthetic values of black and white editorial photography, including content composition. Numerous photographic projects.  (Every semester.)

JOUR 232: Electronic Technologies for Journalism  3 hours.
A comprehensive survey of how new emerging electronic technologies can be used by journalists and other media practitioners to collect, process, analyze and publish information.  (Every semester.)

JOUR 301: Press Law and Ethics   3 hours.
Prerequisites: 201 and 202. An in-depth study of concepts basic to freedom of expression, with emphasis on libel, privacy, free-press and fair-trial guidelines, access to government information, and obscenity. Attention is given to attendant ethical considerations.  (Every semester.)

JOUR 331: Intermediate photography   3 hours.
Prerequisites: 201, 202 and 231. A course of further study of photography with emphasis on lighting and studio work. Topics such as portraiture, fashion and still life, as well as advanced technical topics, are covered.  (Every semester.)

JOUR 340: Creative Strategy and Copywriting  3 hours. (JOUR 341)
Aids students in developing skills in creative strategic thinking and in writing advertising copy for a variety of media including magazines, newspapers, television, radio and the internet.

JOUR 341: Principles of Advertising   3 hours. (JOUR 201, 202)
A survey course in the fundamental principles and practice of advertising including study of the techniques of creating advertisements, functions of advertising agencies, budgets, media selection, research and other topics.  (Every semester.)

JOUR 342: Advertising in Research  3 hours.
Prerequisites: 341, MKT 320 and a course in statistics. (See program requirements.) An introduction to the techniques and practice of advertising research with emphasis on understanding research techniques and use of research results. Includes consideration of consumer analysis, attitude measurement, print and broadcast copy testing, evaluation of externally supplied research.  (Spring.)

JOUR 343: Production & Typography  3 hours. (JOUR 201, 202, 232)
Introduction to practical and creative aspects of designing and preparing materials for print media. Includes design, layout and typography for preparing newspaper, magazine, advertising and promotional publications materials for various print processes.  (Every semester.)

JOUR 344: Advertising in a Digital World   3 hours. (JOUR 341)
Theory and practice of incorporating new technology into advertising campaigns. Emphasis on advertising strategy development utilizing interactive technology and computer presentation skills. (Spring.)

JOUR 345: Copywriting and Layout   3 hours.
Prerequisites: 202, 232 and 343. A practical course in the creation of advertisements for the electronic media. Includes considerations of audiences, product or service, theories, practices and appeals.  (Fall.)

JOUR 346: Advertising Account Planning  3 hours.
Prerequisites: 342 or equivalent. The course is designed to provide information and discussion on the roles of the account executive and account supervisor in today's advertising agencies.  (Fall.)

JOUR 347: Broadcast Advertising   3 hours.
Prerequisites: 201, 202, 341. A practical course in the creation of advertisements for print and broadcast media. Includes consideration of audiences, product or service, theories, practices and appeals.  (Fall.)

JOUR 349: Advertising Media  3 hours.
Prerequisites: 341 and 342. Study and evaluation of principal advertising media, including newspapers, magazines, trade publications, radio, television and outdoor. Includes consideration of media and audiences, media rates, budgeting, negotiating, scheduling and evaluations.  (Fall.)

JOUR 355: Public Relations Fundamentals   3 hours.
Prerequisites: 201 and 202 (except for nonmajors), typing skills. A survey of the fundamental principles, problems and practices of public relations activities relating corporate business, industrial, health care, nonprofit, educational and other institutions to their respective publics. Practice in designing and evaluating programs to solve specific internal and external communications problems.  (Every semester.)

JOUR 443: Interactive Advertising Design   3 hours. (JOUR 343)
Introduction to interactive design as used to support the advertising communication goals of a business through the internet, CD-ROM or other emerging interactive technologies.

JOUR 444: Advanced Interactive Advertising Design   3 hours. (JOUR 443)
An advanced course to aid students in creating a portfolio of their interactive design work. Provides an opportunity to use multi-media techniques in advertising projects.

JOUR 445: Advanced Copy and Layout   3 hours. (JOUR 345 & Senior standing)
Aids advertising students in developing writing and designing portfolios of their work. Includes advertisements created for magazines, newspapers, direct mail, collateral and other print media. Intensive use of computer programs associated with advertising layout.

JOUR 446: Advertising Campaigns   3 hours.
Prerequisites: 349. Preparation of an advertising campaign including research, marketing, creative, media and sales promotion plans. The capstone course in the advertising curriculum.  (Spring.)

JOUR 448: Advertising Internship or Practicum  3 hours.
Prerequisites: 18 hours of journalism and permission of sequence head. Professional-quality experience outside or inside the University for a fixed period of time and conforming to standards established by the sequence. Follow-up may consist of student reports and evaluation.  (Every semester.)

JOUR 481: Problems in Mass Communications  3 hours.
Study of contrived and real problems involving research, planning and implementation.  (On demand.)

BCOM 266: Basic TV Production  3 hours.
Prerequisites: Either BCOM 185 or BCOM 201. Designed to introduce students to the operation of television field and studio equipment and general station operation. Practical experience producing various types of television broadcast and non-broadcast video material. Lecture and lab.  (Every semester.)

BCOM 385: Broadcast Commercial Sales.   3 hours.
Prerequisite: Junior standing.
A study of the marketing principles, problems and techniques of producing revenue for broadcast radio and television through the sale of commercial time.  Students are involved in role-playing as well as the preparation and oral presentation of a final marketing project.
(fall, spring)

Home | Ad Major | AdFed | Ad Sites | Ad All-Stars | Alumni Connection | Course Descriptions | Faculty | Job Connection | Survey | Contact Us | School of Journalism & Broadcasting | WKU

TOP