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You're in good company when you become an
underwriter on Western's Public Radio.
Underwriting allows your business or organization to become a supporting partner with Western’s Public Radio, and gets your message in front of the most educated and active audience in radio. A wise investment. Western’s Public Radio is viewed as an important community resource by its listeners. Because of this, an underwriting partnership builds good will and greatly enhances a company’s community image. Four out of five public radio listeners say their opinion of a company is more positive when they know that company supports public radio.* The broadest coverage area in the region. With four transmitters, Western’s Public Radio reaches a population of 1.3 million people. Our coverage area includes over 65% of Kentucky, plus Southern Indiana (including Evansville) and Northern Tennessee. Follow this link to see our coverage map. Reach the people you want to reach. A recent study by the Corporation for Public Broadcasting showed that public radio listeners are twice as likely to have graduated from college, twice as likely to earn over $50,000 annually, 89% more likely to hold a top management position, and twice as likely to be involved in civic issues when compared to the overall adult population. Target your customers. We can custom design an underwriting sponsorship package for your business, tailored to match your marketing strategies with our award-winning news, public affairs and music programs. An uncluttered environment. You won’t hear commercial clutter on Western’s Public Radio. We program only music, news and information and schedule no more than two non-competing sponsor acknowledgments per break. As a result, each underwriting credit read by our professional staff has a much greater chance of standing out and being heard. *NPR data from ICR, "Listeners Opinions of Corporate Support," May, 2001. |
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 For more information email
Pete Kirchoff or
Terry Reagan, or call them at
1-800-599-9598. |
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These are the businesses and organizations you hear mentioned on Western's Public Radio each day. Their support, along with the support of listeners who become members, is our most important source of income for programs. Learn more about our underwriters by visiting their websites (click on any underlined name to visit their site). |
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Bank of Ohio County Bandy Bedding Company Bell, Orr, Ayers & Moore Law Firm Bowling Green Chamber of Commerce Bowling Green Municipal Utilities Bowling Green/Western Symphony Orchestra Bowling Green Technical College Charlie Carr at Coldwell Banker Foster Real Estate The Center for Rural Development Claude Robertson at Edward Jones Coldwell Banker Legacy Real Estate Group Cole & Moore Law Firm Danhaur Drugs & Health Equipment Eclectic Style English, Lucas, Priest & Owsley Farm Bureau Insurance Flora Templeton Stuart, Attorney at Law Harlin & Parker, Attorneys at Law Harrison & Goin Attorneys at Law Henderson County Public Library Henderson County Tourist Commission Highland Raku Studio International Bluegrass Music Museum International Bluegrass Music Association Kerrick, Grise, Stivers & Coyle, PLC Leo Eggelton Accounting Services
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Scott Lowe at Wachovia Securities, LLC National City Bank Norlight, Inc. Ohio County Tourism Commission Dr. Dennis O'Keefe D. Bruce Orwin, Attorney at Law Owensboro-Daviess County Convention & Visitors Bureau Owensboro Friends of the Library Owensboro Medical Health System Owensboro Museum of Science & History Radiology & Diagnostic Imaging Jeanette Rayles at Raymond James Sams Insurance Agency Schott Gardens SMR Somerset-Pulaski Convention & Visitors Bureau South Central Kentucky Council of the Blind Structural Engineers of Kentucky Sullivan, Mountjoy, Stainback & Miller Tony York's On Main The Parker Agency Western Kentucky Botanical Garden Western Kentucky Diagnostic Imaging WKU Division of Extended Learning & Outreach (DELO) WKU Physics & Astronomy Department WKU Theater & Dance Department Lloyd Williford at Edward Jones Wilson & Company Womens Health Specialists
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