BCOM 264 DIGITAL VIDEO PRODUCTION AND DISTRIBUTION 3 HOURS
Designed for non-broadcasting majors, this course includes the basics needed to shoot, edit and distribute video productions in the digital realm.
Acquisition will concentrate on lighting, composition and audio for the digital world. Editing and graphics will be explored using non-linear programs,
and distribution will focus on CDs, DVDs and web streaming.
BCOM 300 AMERICAN POPULAR ARTS 3 HOURS
Prerequisite: BCOM 201 or JOUR 201.
Provides a balanced and comprehensive coverage of the major manifestations of popular mass-mediated arts. Critical examination seeks to reveal the
actual and potential values of contemporary “middle culture.” Areas to be investigated in detail include movies, popular music, magazines, books,
television, radio and related communication channels.
BCOM 325 SURVEY OF WRITING FOR TELEVISION, RADIO 3 HOURS
Prerequisite: Either BCOM 185 or BCOM 201.
A survey of television and radio as media for the writer and the forms of writing prevalent in the two media. Survey of, and practice in, techniques
for writing commercials, public service, news, sports, interviews and dramatic segments. Introduction to the production elements involved in writing
for television and radio.
BCOM 367 FIELD PRODUCTION 3 HOURS
Prerequisites: BCOM 266 and BCOM 366.
Study of, and practical experience in, single-camera field acquisition. Techniques of lighting, audio, talent and environment manipulation, as they
apply to both film and video, are examined in the context of shooting for the edit. Employs advanced editing tools in developing skills by students
through use of time code, Avid systems and DVE units.
BCOM 379 PRODUCING FOR VIDEO AND FILM 3 HOURS
Prerequisites: BCOM 366
Structured to offer students a strong foundation in producing film and television programs. Includes developing ideas, conceptualizing, script
evaluation, proposal writing, fund raising, budgeting, scheduling and business management.
BCOM 467 BROADCAST WORKSHOP 1 HOUR
(May be repeated twice for credit in additional topics.)
Prerequisite: Instructor permission.
An intense study of a specific production or news skill generally required of broadcasting personnel. These skills will be identified and studied through
discussion and application. Various production-related topics include television lighting, television graphics, electronic news gathering (ENG),
commercial spot production, industrial applications, scenic design and construction, radio/TV sports announcing, and others.
BCOM 482 TELEVISION PROGRAM PRODUCTION 3 HOURS
Prerequisites: BCOM 266, 366, 367, 379, 466 and 480.
Capstone of television production sequence. Culminates in portfolio, which entire production faculty evaluates. Projects, accompanied by complete
production books, may target commercial and/or non-commercial outlets for both film and video. Program produced should reflect skills acquired in
all previous production courses and serve as anchor of student’s sample reel.
JOUR 201 MEDIA AND SOCIETY 3 HOURS
A study of newspapers, radio and television, magazines, public relations, advertising and allied topics. Includes consideration of communication theory,
current practices, history, involvement of minorities and women, legal restrictions, ethics, government press relations and career opportunities.
JOUR 300 RESEARCH IN ADVERTISING AND PUBLIC RELATIONS 3 HOURS
Prerequisites: JOUR 201 and JOUR 202 and MKT 220 and either JOUR 341 for ad majors or JOUR 355 for PR majors; and a statistics course: ECON 206 or SOC 300 or MATH 203, PSY 201, or AMS 271. Prepares students to perform and supervise preliminary research in advertising and public relations environments. Includes consumer analysis, media tracking, attitude measurement, copy testing, online research and evaluation of externally supplied research.
JOUR 301 PRESS LAW AND ETHICS 3 HOURS
Prerequisites: JOUR 201 and 202, or permission of instructor.
An in depth study of concepts basic to freedom of expression, with emphasis on libel, privacy, free press and fair trial guidelines, access to government
information, and obscenity. Attention is given to attendant ethical considerations.
JOUR 343 PRINT DESIGN, PRODUCTION AND TYPOGRAPHY 3 HOURS
Prerequisites: JOUR 201, 202 and 232 or successful completion of final exam in JOUR 232.
Introduction to practical and creative aspects of designing and preparing materials for print media. This computer-aided course includes design, layout
and typography for preparing newspaper, magazine, advertising and promotional publications materials for various print processes.
JOUR 347 BROADCAST ADVERTISING 3 HOURS
Prerequisites: JOUR 201, 202 and 341.
A practical course in the creation of advertisements for the electronic media. Includes consideration of audiences, product or service, theories,
practices and appeals.
JOUR 349 ADVERTISING MEDIA 3 HOURS
Prerequisite: JOUR 342. PR majors may substitute JOUR 453 for JOUR 342. Advertising minors may substitute MKT 320 for JOUR 342.
Study and evaluation of principal advertising media, including newspapers, magazines, trade publications, radio, television and outdoor. Includes
consideration of media and audiences, media rates, budgeting, negotiating, scheduling and evaluations.
JOUR 355 FUNDAMENTALS OF PUBLIC RELATIONS 3 HOURS
Prerequisites: JOUR 201 and 202 (for journalism majors), typing skill.
Introduction to principles, practices and theory of public relations. Provides basic understanding of role played by PR in society; historical, ethical
and sociological foundations of PR; and tasks and functions performed in organizations by those responsible for managing and implementing PR activities.
JOUR 358 PR WRITING AND PRODUCTION 3-HOURS Prerequisite: JOUR 232,355. Writing and production of print and electronic messages to achieve organizational objectives. Includes writing styles appropriate for various media and publication design strategies to achieve public relations goals. (lab fee)
JOUR 362 WEB PUBLISHING 3 HOURS
Prerequisite: JOUR 261.
Students will photograph, design, write, record audio and shoot video to produce and maintain a website for an online journalistic publication.
JOUR 422 CURRENT ISSUES IN MASS COMMUNICATION 3 HOURS
Prerequisite: 18 hours of journalism for journalism majors.
A senior level seminar designed as a capsule course for journalism students focusing on a variety of topics including, but not limited to, access to
the media, protection of confidential sources, objectivity, fairness, the media influence on the decision making process, and the new technology.
Capstone course for the mass communication major.
JOUR 428 NEWSPAPER MANAGEMENT 3 HOURS
Prerequisites: 18 hours of journalism or permission of instructor.
Critiquing of the decision-making process and of solutions reached by newspaper management. Topics will include circulation, promotion, advertising,
production, managing newsroom personnel, and the law regarding newspaper publication and distribution.
JOUR 436 ADVANCED PHOTOJOURNALISM 3 HOURS
Prerequisites: JOUR 231, 333, 334, 336 and 432.
The capstone course for the photojournalism track, with an emphasis on a long-term project and conceptual assignments. In addition to class projects,
each student will present a final portfolio to reflect mastery of skills.
JOUR 463 PROJECTS IN NEW MEDIA 3 HOURS
Prerequisite: JOUR 362.
A portfolio development class designed to offer the opportunity to work on in-depth projects that communicate journalistic stories through photographs,
design, video, audio, writing, editing and production. Students will produce a major project that will complete their multimedia portfolios and prepare
them for employment in new media. Capstone course for the new media publishing track.