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Mac Mckerral |
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Experience |
EDUCATION
Western Kentucky University
August 2005-Present: Program Coordinator for the News-Editorial Unit
within the School of Journalism & Broadcasting with duties including:
overall maintenance and growth of the News-Editorial Unit; supervision of
two full-time, four part-time and one adjunct faculty; chair of the school's
Convergence Committee and service on its Curriculum Committee; service
on the WKU Awards and Honors Committee; advising approximately 40
News-Editorial majors teaching a range of courses including Introduction to
Newswriting, Issues in Mass Communications and Public Affairs Reporting;
and advising the WKU Chapter of the Society of Professional Journalists.
This semester, the News-Editorial Unit will undergo a systematic and
thorough review of its curriculum. The School of Journalism & Broadcasting
serves more than 1,000 majors
Hillsborough Community College:
February 2004-August 2005: Journalism instructor with duties including:
teaching classes in media history and news writing; directing the internship
program; advising the student newspaper, The Hawkeye; conducting a
review of the journalism curriculum and making recommendations for
creating an associate's degree in media communications; and serving on two
college-wide faculty search committees, history and broadcast journalism.
University of South Florida:
2000-2004: Adjunct professor teaching editing, design and news writing at
the USF-Tampa and USF St. Petersburg campuses.
Troy State University-Troy, Ala.:
September 1988-June 1998: Associate Professor (tenured) in the Hall
School of Journalism with duties including: teaching classes in: beginning
and advanced reporting; magazine and feature writing; beginning and advanced
editing; publication design; mass media law; media ethics; news
photography; introduction to mass communications; and community news
management; career and academic advising for 60 majors per quarter;
advising the Tropolitan, TSU's 4,000-circulation student-produced weekly
newspaper and the Palladium, the TSU yearbook; advising the TSU Chapter
of the Society of Professional Journalists. The hall School of Journalism
continues to serve approximately 200 majors.
Troy State University-Troy, Ala.
September 1988-June 1998: Associate Professor (tenured) in the Hall
School of Journalism with duties including: teaching classes in: beginning
and advanced reporting; magazine and feature writing; beginning and advanced
editing; publication design; mass media law; media ethics; news
photography; introduction to mass communications; and community news
management; career and academic advising for 60 majors per quarter;
advising the Tropolitan, TSU's 4,000-circulation student-produced weekly
newspaper and the Palladium, the TSU yearbook; advising the TSU Chapter
of the Society of Professional Journalists. The hall School of Journalism
continues to serve approximately 200 majors.
OTHER TEACHING/PRESENTATIONS
November 2004: Presentation at the Second Annual Pan-Asian Journalism
Conference in Seoul, South Korea, on "The U.S. Mainstream Media's
Coverage of the War in Iraq."
1990-present: Presenter at SPJ National Conventions, SPJ Regional Conferences
and regional SPJ Writer's Workshops on: public records access;
campus crime reporting; project writing; feature writing; internships; news
room management, ethics and new media issues.
1998-present: Led sessions for the Florida Society of Newspaper Editors,
Florida High School Press Association and the Poynter Institute for Media
Studies Annual High School Workshop.
JOURNALISM/PRINT
Quill Magazine: July 2004-January 2005: Interim editor of Quill, the
monthly news magazine of the Society of Professional Journalists; responsible
for overall editorial content, including: assigning, selecting and editing
stories, columns, photos and graphics; and developing cover concepts.
The Business Journal Serving Greater Tampa Bay: February 2000-
October 2003: Editor of a weekly business news tabloid, circulation 9,500,
covering the eight-county Tampa Bay area; overall responsibility for news/
editorial content, directly supervising 11-person editorial staff; weekly editorial
and column writing; Managing editor with same duties, December 1999
to February 2000. From 2000 through 2003, The Business Journal received
nearly 30 awards in state and regional competition in business reporting, news
reporting, column and editorial writing, design, photography, graphics and
general excellence.
The Panama City (Fla.) News Herald
July 1998-December 1999: Managing Editor of 40,000-circulation daily
newspaper in the Florida Panhandle, directly supervising a staff of 28.
The News Herald won statewide awards for investigative reporting, general
news writing, page design, criticism, graphic/Illustration, information graphics,
front page design, business page design and sports page design; led the
News Herald from a No. 21 ranking among all Freedom Communications
Corp. newspapers to No. 7 based on independent analysis by the University
of Texas journalism department faculty.
The Panama City (Fla.) News Herald:
June-September 1997, 1996, 1994, 1993, 1992 and 1991: Editorial writing,
special projects, municipal beat reporting, general assignment news and
feature writing; special sections editor; assistant editor; and covered Hurricane
Andrew, 1992.
The Gadsden (Ala.) Times:
August 1995: General assignment reporter for the 40,000-circulation daily.
The Greenwood (Ind.) Gazette
October 1986 to 1988: General Manager and editor of a start-up homedelivered
weekly newspaper with a circulation of approximately 16,000.
Responsible for the news/editorial sequence including reporting, editorial
writing, developing local editorial cartoons, news and photography assigning,
all editing, b/w photography, newspaper design and weekly page layout.
The Gazette began publication Oct. 28, 1986; Co-founder and treasurer,
board of directors, Kelly Publications Inc., 1986-1990.
The Panama City (Fla.) News Herald
January 1986 to October 1986: Lead reporter on staff; covered Bay County
government and state politics.
Amsterdam (N.Y.) Recorder
June 1984 to April 1985: Served as city editor for the paper published
Monday through Friday p.m. and Saturday a.m., circulation approximately
15,000. Responsibilities: developing and coordinating all local news/ photo
coverage in a four- county area while supervising a staff of nine reporters, two
copy editors and two photographers; coordinating news placement and layout
of all local pages; editing; coordinating news production and layout.
Decatur (Ill.) Herald & Review
November 1980 to May 1984: A feature writer in the Lifestyle Department
of the 55,000-circulation a.m. daily. Responsibilities: developing and writing
in-depth feature stories; assigning or taking photos for stories; editing a
weekly public service page; developing themes and assigning photos for a
weekly photo page; reviewing professional, community and college theater
productions; and daily coverage of breaking news and national events.
Team Leader, 1983 Outlook Edition, Decatur Herald & Review. Supervised
a six-reporter Lifestyle/Arts team for the 1983 annual Outlook Edition,
"Dazzling Data"; sports photographer for University of Illinois (NCAA
Division I) basketball and football.
JOURNALISM/BROADCAST
1989-1998: TSU-TV producer, "News Councils: Too Much? Too Little Too
Late?" a 90-minute program aired live on Cable Access-St. Paul, Oct. 13; a
90 minute program distributed by SPJ; producer, "Campus Crime/Campus
Courts: Public Acts and Private Justice," a 90-minute program aired live on
C-SPAN Sept. 16; a 60-minute program aired on Tennessee Public Television
and a 90-minute program distributed by SPJ; producer, “Fishing in the Red
Zone,” an outdoors program; producer/assistant editor, “Backstage: Behind
the Scenes at Miss TSU,” a 30-minute documentary; videographer, script
writer and assistant editor, “Discover Alabama II,” a 30-minute documentary;
producer, assistant editor, script editor, “Date Rape 101,” a 60-minute
documentary; color commentator for TSU basketball and baseball; studio
camera operator/field videographer; and producer and host for "Campus
Close-up," a weekly 30-minute news/interview show.
HONORS/AWARDS
2005: Awarded SPJ's Wells Key, the society's highest honor for service to
journalism and SPJ.
October 2001-October 2005: Served as secretary-treasurer, presidentelect,
president and immediate past president of SPJ's national board.
2002 and 2003: Recipient of the Florida Press Association's Jon A.
Roosenraad Award for writing in defense of the First Amendment, the
association's highest honor; first place, column writing, SPJ Mid-Florida
Pro Awards in Excellence competition.
2001-2000: Selected by SPJ as adviser to The Working Press, a daily
newspaper covering the 2000 and 2001 SPJ National Conventions in
Columbus, Ohio, and in Bellevue, Wash.
1999: Recipient of the Associated Press Managing Editors Award for
outstanding cooperation in contributing to the AP news report.
1998: Recipient of SPJ's National First Amendment Award as a member
of the SPJ Campus Courts Task Force for work that led to substantial
changes in the Higher Education Act of 1998 with regard to public access.
1994, 1995, 1996: Chair of the SPJ Campus Courts Task Force.
1993: Poynter Institute Fellow.
1992: First Hall School of Journalism School recipient and unanimous
choice for the Troy State University Ingalls Award for Classroom Teaching
Excellence, the university's highest honor.
1988 -1998: The Tropolitan, TSU’s student newspaper, won 34 SPJ Mark
of Excellence student journalism awards in competition with journalism
programs in Alabama, Florida, Georgia, Tennessee and South Carolina.
1986: Florida Society of Newspaper Editors, second place, in-depth
reporting on "Gambling in Florida."
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