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Major in Public Relations- Click
Here! January 16, 2008 update
Curriculum requirements for students declaring a major in fall
2006
Students receive a detailed introduction to the public relations
profession and learn necessary skills to successfully work in public
relations agencies, businesses, government and non-profit organizations.
Students plan public relations programs and prepare materials for print,
oral, audio-visual and broadcast presentations. Photography, graphic
arts and computer techniques are integrated into instruction. Students
study individual, group and societal communication theories and their
relationship with public relations practices.
ADMISSION REQUIREMENTS:
Prospective majors may take no more than 18 hours in the major before
admission.
Students must meet the following requirements before admission:
1. Completion of 48 hours of coursework applicable to
the baccalaureate degree with a minimum overall grade point average of 2.5.
Required courses include COMM 161, HIST 119 or 120, the university math
requirement, and ENG 100 with at least a ‘C’.
2. For students entering the University or declaring a
major in PR in fall 2006: Completion of the following
courses with at least a ‘C’: JOUR 201, 202, and 232.
CURRICULUM: The major in Public Relations requires a
minimum of 39 semester hours and leads to a Bachelor of Arts Degree.
The major requires a broad program of study. In addition to general
education requirements of the University and 39 hours in the major,
students must select an appropriate minor or second major. Generally,
students may select any minor outside of the School of J&B as long as
the public relations faculty advisor approves it and 80 hours are taken
outside the major including
65 hours in traditional liberal arts and natural science courses.
A grade of ‘D’ in any course will not be accepted toward the major.
Refer to the University Undergraduate Catalog for additional information.
REQUIRED COURSES (Prerequisites in italics)
For students declaring a PR major in fall 2006.
JOUR 201 Media and Society
JOUR 202 Intro. to Newswriting, reporting
JOUR 232 Elect. Tech. for Journalism
JOUR 355 Fndmntls of Public Relations(JOUR 201,202)
BCOM 325 Survey Writing for TV, Radio (JOUR/BCOM 201)
JOUR 323 News Editing (JOUR 201,202)
JOUR 358PR Writing & Production(JOUR
201,232)
One of the following two
courses
JOUR 301 Press Law & Ethics(JOUR
201,202)
BCOM 301 Mass Law & Ethics
JOUR 300 [400] Research in Advertising & PR (spring) (MKT 220,
stats, JOUR 201,202, 232; 341 or 355)
JOUR 354 International PR (spring) (Junior Standing)
JOUR 454 PR Strategy & Planning (fall) (JOUR 323,355 and 358)
JOUR 456 Public Relations Management (spring) (Capstone) (JOUR 300,
454)
Restricted Electives - Select one 3-hour restricted
elective, with faculty advisor consultation.
JOUR 231 Introduction to Photography
JOUR 325 Editorial and Feature Writing (JOUR 323)
JOUR 341 Principles of Advertising (JOUR 201, 202)
JOUR 443 Advertising Interactive Design (JOUR 343)
JOUR 458 PR Internship/Practicum (18 hours in major & permission)
JOUR 481 Problems in Mass Communication
JOUR 495 Collaborative Journalism (JOUR 443)
BCOM 264 Digital Video Production
COMM 346 Persuasion
ENG 306 Business Writing (ENG 100)
MKT 322 Integrated Marketing Communication(MKT220)
PSY 371 Psychology of Sales Behavior (PSY 100)
Courses required outside the major:
COMM 161 Business and Professional Speaking
ECON 203 Principles of Macroeconomics
GEOG 110 World Regional Geography
PS 110 American National Government
MGT 305 Critical Thinking in Management (junior standing)
MKT 220 Basic Marketing Concepts (junior standing)
One Course in Statistics: ECON 206, SOCL 300,
MATH 203, PSY 201, or AMS 271
Recommended minors for a major in Public Relations:
· International Business · Entrepreneurship · Psychology · Sociology ·
Foreign Language · Marketing · Economics · Political
Science
· Health Care Administration · Business
Administration
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The Public Relations program is located in Mass Media and Technology
Hall, based out of the School of Journalism & Broadcasting in Office
216 and may be reached at (270) 745-4144, or by fax at (270) 745-5835.
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