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Mass Communication Major (725)

The major in mass communication offers students the opportunity to acquire a broad, flexible, interdisciplinary liberal arts education which is aimed at a comprehensive understanding of the dynamics of mass communication in society. For this reason, the major is unique in the School of Journalism and Broadcasting, in that it is not a specialized professional program. The mass communication major emphasizes critical thinking about the role of mass media in society. Graduates seek a wide variety of careers and post graduate work.

The major in Mass Communication (reference number 725) requires 36 semester hours and leads to a Bachelor of Arts degree. A minor or second major from outside the School of Journalism and Broadcasting, Film Studies and Communication Studies is required. The major is comprised of 18 hours of required courses and 18 hours of elective courses chosen in consultation with the student’s departmental advisor, within designated areas.

One-half of the hours in the mass communication major must be at the 300- or 400-level. No course with a grade of "D" or below may be counted toward this major.

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Mass Communication

Admission Requirements (effective 8/02)

Prospective majors may take no more than 18 hours in the major before admission.
Students must meet the following requirements before admission to the major:

1. Completion of BCOM 185, BCOM 201 or JOUR 201, and BCOM 300 with a minimum grade of “C”;

2. Completion of 48 credit hours of course work applicable to the baccalaureate degree with a minimum overall grade point average of

3. Required courses include COMM 145 or 161 (161 preferred), HIST 119 or 120, the general education math requirement, and ENG 100 with at least a “C”

Required Core Courses -- 18 hours (Pre-requisites are in parenthesis)

 

BCOM 185 Introduction to Broadcasting

 


BCOM 201 Process and Effects of Mass Communication------------------- or JOUR 201 Media and Society

 

 

BCOM 301 Mass Communication Law & Ethics ------------------------- orJOUR 301 Press Law and Ethics (JOUR 201, 202)

 

BCOM 300 American Popular Arts (BCOM/JOUR 201)

 

 

BCOM 401 History of Broadcasting in America ------------------------------ or JOUR 421 American Press History

  JOUR 422 Current Issues in Mass Communication (capstone course)

Elective Areas -- 18 hours (Pre-requisites are in parenthesis)

The following courses are required in general education:
ECON 150 or ECON 202 or ECON 203 (Category C), PS 110 (Category C).

Mass Communication Major Elective Areas (18 hours) -- Choose six courses representing at least four areas. (web update 8/07)

Aesthetic

BCOM 271 Introduction to Cinema
ENG 365 Literature and Film (ENG 100, 200)
ENG 366 History of Narrative Film (ENG 100, 200)
ANTH 448 Visual Anthropology (junior standing)
FREN 450 Topics in Francophone cinema (Eng 100, 200)

Cultural

FLK 280 Cultural Diversity in the United States
FLK 373 Folklore and the Media
FLK 379 Topics in Folklore - restricted to "Women and the Media" topic
COMM 363 Interracial Communication (COMM 263)
COMM 463 Intercultural Communication
WOMN 321 Women and Journalism (spring, odd years)
ENG 465 Film Genres (ENG 100, 200 and other BCOM271 or ENG 365, or instructors permission)
HIST 447 History of American Popular Culture (HIST 119 or120 or permission)

Commerce

MKT 220 Basic Marketing Concepts (junior standing)
PSY
371 Psychology of Sales Behavior (PSY 100)
PHIL 321 Morality and Business
JOUR 341 Principles of Advertising (JOUR 201,202, for journalism majors)
JOUR 355 Fndmntls of Public Relations (JOUR 201, 202, for journalism majors)
BCOM 360 Electronic Media Programming and Research (BCOM 301 or permission)
BCOM 485 Broadcast Operations and Management (2nd semester junior standing or senior standing)
JOUR 428 Newspaper Management (18 hours Journalism or permission)

Government

PS 327 Civil Liberties (PS 110 or junior standing)
PS 371 Public Opinion and Electoral Behavior (PS 110)
PS 372 Politics and the Mass Media (PS 110)
PS 375 Fundamentals of Plitical Campaign Management (PS 110 or permission)
PS 338 Government and Ethics (PS 110)
PS 450 Seminar in International Relations (restricted media topics) (PS 250 or permission)

Media and Society

BCOM 481 Problems in Mass Communication
COMM 341 Theories of Communication
COMM 346 Persuasion
PSY 350 Social Psychology (PSY 100)
SOCL 345 Sociology of Popular Music (SOCL 100 or permission)(on demand)
HIST 347 Social History of the U.S. since 1800
HIST 480 A Social History of Science
     
ENG 466 Film Theory (ENG 366, 365; BCOM 271, or permission of instructor)
JOUR 300 Research in Advertising & PR (JOUR 201, 202 and MKT 320 and either JOUR 341 for ad majors or JOUR 355 for PR majors; and a statistics course.)

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