Courses of Instruction

BROADCAST COMMUNICATION (BCOM)

185  Introduction to Broadcasting.   3 hours.
A survey of, and introduction to, the foundation, characteristics and current operating practices of broadcasting stations in the United States.
(every semester)

201  Process and Effects of Mass Communication.   3 hours.
An in-depth study of the theoretical foundations for analyzing mass communication messages, channels, institutions, audiences and salient effects. Provides overview of research-based scholarly conceptions of mass media roles and functions for individuals and groups.
(every semester)

271  Introduction to the Cinema.  3 hours.
A study of the basic elements and techniques of the film medium, designed to increase the student's understanding and appreciation of the motion picture both as a communication medium and as an art form. A number of film masterpieces will be viewed and analyzed. Lecture and lab.
(every semester)

300  American Popular Arts.  3 hours.
Prerequisite: BCOM 201.
Provides a balanced and comprehensive coverage of the major manifestations of popular mass-mediated arts. Critical examination seeks to reveal the actual and potential values of contemporary "middle culture." Areas to be investigated in detail include movies, popular music, magazines, books, television, radio, and related communication channels.
(fall)

301  Mass Communication Law and Ethics.   3 hours.
An overview of concepts basic to the freedom of expression. Consideration, through case study and attention to topical problems, of limits on the freedom of expression, including various means of regulation: ethics, law and other social controls. Emphasis on broadcasting applications.
(every semester)

360  Electronic Media Programming and Research.  3 hours.
Prerequisite: BCOM 301 or instructor's permission.
Exposure to full range of broadcast programming options and research concerns. Marketplace and managerial aspects of format design and audience analysis are presented and discussed to reveal the essential nature and role of electronic mass media services.
(fall)

385  Broadcast Commercial Sales.   3 hours.
Prerequisite: Junior standing.
A study of the marketing principles, problems and techniques of producing revenue for broadcast radio and television through the sale of commercial time. Students are involved in role-playing as well as the preparation and oral presentation of a final marketing project.
(fall, spring)

401  History of Broadcasting in America.   3 hours.
Consolidates and interrelates the major historical factors in the development of broadcast mass communications in America; provides perspective on the creation, adaption and diffusion of radio and television in relation to other mass media.
(fall, summer)

481  Problems in Mass Communications.   3 hours.
Prerequisite: Permission of the instructor.
Course offers the student the chance to pursue an independent study in a number or areas including radio, television, cinematography and broadcast news. (on demand)

485  Broadcast Operations and Management.  3 hours.
Prerequisites: 2nd semester junior standing or senior standing.
A study of the programming, operation, and management practices and problems related to broadcast radio and television stations in the U.S., as well as industry codes and regulatory requirements from governmental agencies.
(fall, spring)

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