Barton C. White

Contact Information:
  • E-mail: bart.white@wku.edu
  • Office: 341 Mass Media and Technology Hall
  • Phone: (270) 745-5888

    Teaching Areas:

    Broadcast Sales, Broadcast Management,
    Advanced Radio, Introduction to Broadcasting,
    Radio and TV Writing

Barton C. White

  Experience
  • Professor, School of Journalism and Broadcasting. Member of
    the broadcast faculty since 1979.
  • National radio/TV sales trainer, 1994-present.
  • Station Manager, WJIL radio, Jacksonville, Illinois, 1975-1979. Other positions in 11 years at Morgan County Broadcasting included account executive, Director of Public Affairs, and morning drive-time announcer.
  • Staff announcer, WNRR-FM, Appleton, Wisconsin, 1969-1970.
  • Staff announcer, KLAK AM/FM, Denver, Colorado, 1967-1969.
  • Other professional activity from 1970-1975 included student affairs positions at Lawrence University (Wisconsin) and McMurray College (Illinois).

    Publications - Books
  • The New Ad Media Reality, Quorum Books (The Greenwood Press, New York), 1993 Hardcover professional trade book - 226 pages
  • But First These Messages...The Selling of Broadcast Advertising, Allyn & Bacon (Simon & Schuster/Prentice-Hall), 1988; (co-author) Hardcover college level textbook - 378 pages
  • Expressing Yourself Through Effective Communication, Education Associates (Frankfort, Kentucky), 1986. Chapter author

    Academic Conference Presentations

  • Advertising, Persuasion and Rhetoric - A Case for 21st Centurt Electronic Media and the Inherent Limits of Persuasion. Juried research paper presented to the Broadcast Educators Association (BEA) annual national conference, Las Vegas, Nevada, Spring, 2004

  • Advertising as a Communication Form. Juried research paper presented to the Hawaiian International Conference on Social Sciences, Honolulu, Hawaii, Summer, 2002. Paper published in conference proceedings.

  Education
  • Ph.D., Mass Communication, Greenwich University, Hilo, Hawaii, 1995
  • M.A., Student Personnel Administration, University of Denver, 1969
  • B.A., English/History, Willamette University, 1967
  Professional Activities (since 1995)
  • Audience Research - How To Gather Meaningful Data in Your Emerging Democracy/Marketing and Positioning Radio in Cambodia. Seminars presented to radio station managers from Cambodia through the Internews Network/International Journalism and Media Management Training Program (WKU), Spring, 2002.
  • Follow-up seminars and training sessions were conducted in Phnom Penh, Cambodia from December 26, 2002 - January 9, 2003.
  • Two similar seminars were conducted on the WKU campus for radio station managers from Indonesia, Fall, 2001.
  • Marketing and Positioning Radio in the 2001 Marketplace. Marketing seminar presented to the Lexington Advertising Club, Lexington, Kentucky, January, 2001.
  • Marketing and Positioning Low-Power Television Stations. Seminar presented to the national convention of the Community Broadcasters Association (CBA), Orlando, Florida, August, 1999.
  • PowerSelling?MegasMarketing in an Era of Consolidation. Seminar presented to the Indiana Brodcasters Association, Evansville, Indiana, May, 1999.
  • PowerSelling/MegaMarketing in an Era of Consolidation. Seminar presented to the Kentucky Broadcasters Association, Richmond, Kentucky, May, 1999.
  • Marketing Date Broadcasters Should Know for the Millenium. Seminar presented to the Colorado Broadcasters Association, September, 1998
  • PowerSelling for the 1990s: Reallocating Newspaper $$ to the Electronic Media. Seminars presented in two different markets (Yakima and Spokane) for the Washington State Broadcasters Association, September, 1998.
  • PowerSelling for the 1990s: Competiting with Newspapers in 1997. Seminar presented to the Alabama Association of Broadcasters, Mobile, Alabama, March, 1997.
  • PowerSelling for the 90's: Reallocating Newspaper $$ to the Electronic Media. Seminar presented to the Kansas Association of Broadcasters, Wichita, Kansas, Novemner, 1996.
  • Positioning Your Radio Station in a New Information Era. Seminar presented to the Kentucky Broadcasters Association, Bowling Green, Kentucky, Spring, 1996.
  • Marketing Your Radio Station for the 90's Retailer. Seminar presented to the Kansas City Radio Broadcasters, Kansas City, Missouri, Spring, 1996.
  • Advanced Marketing Concepts for Broadcasters. Seminar presented to the Connecticut Broadcasters Association, Hartford, Connecticut, October, 1995.
  • Marketing from the Retailer’s Perspective: What Broadcasters Need to Know. Seminar presented to the Memphis Area Radio Broadcasters, October, 1995.
  • Marketing to Your Retailers. Seminar presented to the Nebraska Broadcasters Association, Lincoln, Nebraska, August, 1995.
  • Retail Strategies in a Saturated Marketplace. Seminar presented to the Retail Merchants Association of Columbia, Missouri, August, 1995.
  • The Future of the Broadcast Industry. Keynote speech presented to the Missouri Broadcasters Association, Lake of the Ozarks, Missouri, June, 1995.
  • Marketing the Electronic Media in the 90's. Seminar presented to the Tennessee Association of Broadcasters, Nashville, January, 1995.
  • PowerSelling for the 90's. Seminar presented to the Connecticut Broadcasters Association, Hartford, Connecticut, October, 1994.
  • Member, Broadcast Education Association (BEA) since 1995.

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