AD PROGRAM | Our Ad Program step-by-step
The WKU Ad Program now offers two tracks of study. Students may choose between Account Services
or the Creative track. In the Creative track, there are three new emphases
in Print Advertising, Broadcast Advertising and Interactive Advertising.
Students interested in Print or Interactive Advertising may also want to
consider the new 30-hr Graphic Design minor offered by the Art Department
exclusively for our majors.
Major in Advertising- 36 hours Reference #727 (8/28/07)
ADMISSION REQUIREMENTS: Prospective majors may take no more than 18 hours in the major before admission. Students must meet the following
requirements before they can be admitted:
- Completion of 48 hours of course work applicable to the baccalaureate
degree with a minimum overall grade point average of 2.5. Required
courses include COMM 145 or COMM 161 (preferably COMM 161),
HIST 119 or 120, the university math requirement, and ENG 100 with at
least a “C”.
- Completion of the following courses with at least a “C”:
JOUR 201, 202, 232.
CURRICULUM: The major in advertising requires a minimum of 39 semester hours and leads to a Bachelor of Arts Degree. Each major must have a
concentration of study (minor or second major) outside journalism/mass communication/communication studies. Generally, students may select any other
minor as long as the major advisor approves it, 80 hours are taken outside the major and at least 65 hours of traditional liberal arts and science
courses are completed. Majors in the print advertising emphases on the creative track must have a minor in graphic arts. A grade of “D” in any JOUR/BCOM
course will not be accepted toward the major. Refer to the University catalog for additional information.
All majors in advertising will need a statistics course (ECON 206 if a Marketing minor), MKT 220 and GEOG 110 or GEOG 360.
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Core Curriculum
18 hours (all students)
JOUR
201 Media and Society
JOUR
202 Introduction to Newswriting, Reporting for Journalism
JOUR
232 Electronic Technologies
JOUR
341 Principles of Advertising (Ideally Spring Soph)
JOUR
344 Advertising in a Digital World (Fall Jr)
JOUR 300 [400] Research in Advertising & PR
18 hours in one of four tracks listed below.(Spring Jr)
All ad majors
will need a statistics course (Econ 206 if a Marketing minor), Mkt
220 and Geog 110 or Geog 360
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Restricted Electives
JOUR
231 Basic Photography
JOUR
301 Press Law and Ethics
JOUR
340 Creative Strategy and Copywriting (spring)
JOUR
343 Print Design
JOUR
346 Account Planning (fall)
JOUR
347 Broadcast Advertising (spring)
JOUR
355 Fundamentals of Public Relations
JOUR
443 Interactive Advertising Design (fall)
JOUR
448 Advertising Internship or Practicum
JOUR
481 Problems in Mass Communication
BCOM
266 Basic TV Production
BCOM
385 Broadcast Commercial Sales
MKT 328 Marketing on the World Wide Web
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