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William Mark Simpson |
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Teaching Areas:
Interactive Advertising Design
Principles of Advertising
Print Design, Production & Typography
Advertising in a Digital World
Broadcast Advertising
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Experience |
- Assistant Professor. Western Kentucky
University, School of Journalism & Broadcasting, Advertising
Program
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Camping World, Bowling Green, KY / Publications Designer. Design
and produce major mail-order catalog, direct marketing postcards,
and monthly flyers.
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Barren River District Health Department, Bowling Green, KY /
Technical Consultant & Designer. Designed and produced computer-based
briefings and presentations, taught in-house courses on internet
design and publishing, internet research, presentation graphics
and new business technologies. Designed and implemented the Health
Departments internet web site.
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US Army Corps of Engineers, Huntington WV / Chief, Visual Information
Group. Art-directed a staff of 3 (typesetter, publications designer
and an Internet web designer) and managed a budget of over $300K.
Actively participated in and directed the development of all
the organization’s marketing materials including the District’s
web site. Staff photographer (industrial and aerial). Designed
visitors center installations and trade-show exhibits. Liaison
between Public Affairs, Division staff and organization chiefs-including
the District Commander (The Big Guy). Developed multimedia presentations
for senior staff, including slide and digital computer-based
presentations and marketing videos.
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US Army Corps of Engineers, Huntington WV / Prospect Course Instructor.
Member of the Federal Information Manager Users Group Subcommittee
for Visual Information (gasp). Primary responsibilities include
teaching and demonstrating new computer and related technologies,
graphic design, business presentations, and a course on the nature
of creativity. Prepared teaching materials such as texts, manuals
and instructional videotapes. Certified via rigorous Federal
Government Prospect Instructors Preparatory Course.
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Huntington Museum of Art Museum School, Huntington WV / Drawing
Instructor. Taught courses on basic, advanced and life drawing
to adults.
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US Army Corps of Engineers, Huntington WV / Visual Information
Specialist. Single-handedly ran the design, publications, exhibits,
and photography and A/V department for a civil engineering organization
of 1100 people.
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Marshall University, Huntington WV / Library Conservationist
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Organized and documented University Library’s collections
of historical and legal documents and related photographs.
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Appalachian Insurance Company, Huntington WV / Information Analyst
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Analyzed and summarized collected information relevant to insurer
policies and claims.
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Marshall University, Huntington WV / Graduate Assistant to the
Chair
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Participated in curriculum development and taught both graduate
and undergraduate level painting and printmaking classes.
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Education |
- Bachelor of Arts Degree, 1980
Marshall University, Huntington WV
Graduated with honors
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Masters Degree, Painting and Printmaking, 1982
Marshall University, Huntington WV
Graduated with honors
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Postgraduate work at Marshall University and Corps of Engineers
sponsored training in management and leadership
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Professional Activities |
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