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| Experience | Rambles without an apparent goal of moving or communicating with the reader. | Poem adequately conveys a significant experience. | Poem conveys a profound experience in a provocatively moving way. |
| Voice | Speaker(s) not consistent in tome
and viewpoint.
Emotions not clearly conveyed. |
Speaker (s) consistent in tone
but not in point of view or vice versa.
At least one emotion is clearly conveyed. |
Speaker consistency is apparent
in both tone and point of view.
A range of emotions, some in crescendos, are unmistakably conveyed. |
| .Form | No attempt at form, abstract or other. | Form is present but not especially suitable for the message of the poem. | Form is present and is conspicuously or subtly appropriate to the message of the poem. |
| Literary Devices | No visual imagery or other literary devices used. | Poem has some imagery and figures of speech. | A rich and engaging mix of literary devices appropriate to the length of the poem are used. |
| Language | Simple, not well thought out.
Careless placement of words. |
Language of poem shows some thought
and consideration.
Words are somewhat deliberately chosen and placed. |
Poem ideas are well thought out
and fluently expressed.
Words are carefully chosen and placed. |
| Transition | Emerged product misses the point of the advertisement on which it is based-- has no semblance of conversion to poetic form. | Poem is very speciously (look it up) based on the content of the ad though in acceptable poetic form. | Thrust of advertisement is conveyed accurately in exemplary poetic form. |
| Publication | Not polished enough to be accepted anywhere, even afer numerous submissions. | Published locally i.e. school anthology, bulletin, Celebrations, etc. | Printed in highly competitive journal, magazine or other such publication. |